British American Tobacco South Africa - About the BAT Group
BAT is a leading, multi-category consumer goods business. Founded in 1902, today the Group is a truly global company –it employs more than 50,000 people worldwide, operates in over 180 markets and has factories in more than 40 countries.
The BAT Group’s headquarters are in London and the company is listed on the London Stock Exchange,
The Group’s global business is divided into three regions, United States of America; Americas & Europe (AME) and Asia Pacific, Middle East & Africa (APMEA), a balanced presence in both high-growth emerging markets and developed markets.
BAT’s clear purpose is to build a build A Better Tomorrow™ by reducing the health impact of its business.
This entails:
- Committing to providing adult consumers with a wide range of enjoyable and less risky products
- Continuing to be clear that combustible cigarettes pose serious health risks, and the only way to avoid these risks is not to start or to quit
- Encouraging those who otherwise continue to smoke, to switch completely to scientifically-substantiated, reduced-risk alternatives*†
- Tracking and sharing progress of our transformation.
You can read more about BAT’s global business on our corporate website, bat.com
* Based on the weight of evidence and assuming a complete switch from cigarette smoking. These products are not risk free and are addictive.
† Our products as sold in the US, including Vuse, Velo, Grizzly, Kodiak, and Camel Snus, are subject to Food and Drug Administration (FDA) regulation and no reduced-risk claims will be made as to these products without FDA clearance