Message from our ESA Area Director


Area Director Andre Joubert
André Joubert
ESA Area Director

British American Tobacco South Africa is a significant player in the global BAT group, with a proud local heritage.

As a certified Proudly South African company, we are committed to the future of this country and protecting local tobacco production and the 125 000 jobs sustained by our operations.

We have entered a period of exciting change. In March 2020, the BAT Group launched its “Better Tomorrow” strategy, which puts sustainability front and centre of everything we do.

In addition to reducing the health impact of our cigarettes business by providing less harmful alternatives, we are also driving excellence in all other environmental, social and governance measures.

By building on our strong foundations, we will build a Better Tomorrow for consumers, employees, shareholders and society.