Corporate behaviour

We are committed to operating to the highest standards of corporate conduct and transparency, benefiting governments, consumers, the environment, and our people.

Raising standards, leading the industry

Acting responsibly and with integrity wherever we operate underpins our whole approach and forms the foundation of our culture and values as a company.

We’ve been focusing on corporate behaviour issues for a long time and this is reflected through the many good practices embedded across our business. Corporate behaviour is also one of the three key areas of our sustainability agenda, along with harm reduction and sustainable agriculture and farmer livelihoods. In September 2016, BAT Global published a Sustainability Focus Report on corporate behaviour, covering our commitment to operating to the highest standards of corporate conduct and transparency.

Integral to our corporate conduct are the Group Standards of Business Conduct, which cover our policies and procedures on areas such as human rights and bribery and corruption.

We’re always working to remain at the forefront of best practice and build upon our approach to meet new challenges and opportunities. For example, we’ve made good progress recently in strengthening our management of human rights, such as through the development of our new Supplier Code of Conduct, which clearly defines the minimum standards we expect of all our suppliers. We have also adopted product and marketing standards for Vapour Products.

Our approach

Conducting our affairs with honesty, integrity and transparency is key if we are to continue to develop as a responsible, successful, and sustainable business. Our approach is based on:

  • Engaging openly on regulation
  • Responsible marketing of tobacco products and working with retailers to prevent youth smoking
  • Collaborating with others to tackle the illegal tobacco trade
  • Safeguarding human rights across our own operations and our supply chain
  • Protecting the health and safety of our workforce
  • Addressing the environmental impacts of our business operations


PAIA AND POPI Manual (551 kb)