Soraya Benchikh is the CEO of the British American Tobacco Southern Africa Area. Soraya began her career at British American Tobacco almost two decades ago and has held several senior management roles in Finance in countries around the world, including Egypt, Switzerland, and the United Kingdom.
Since then she has held several regional roles in fast-growing markets in Eastern and Western Europe, before moving into general management. As General Manager for France, Soraya was tasked with the challenge of developing a turnaround strategy in a highly regulated and complex environment.
After three successful years in France, Soraya was appointed Managing Director of the Southern Africa Area in January 2016. Speaking about her role in South Africa, Soraya described the Southern Africa market as being “at a turning point” with her biggest challenge being to address the duel threats of increased regulation and illicit trade