Tobacco harm reduction is a public health strategy that is about minimising the negative health impact of smoking.
We have been clear for many years that our business needs to be built on outstanding products, informed consumer choice and a drive towards a reduced-risk portfolio, underpinned by world-class science. We are doing this by providing consumers with diverse and less risky ways of consuming nicotine if they do not want to quit.
Non-combustible products offer a compelling option for the estimated over 19% of the world’s adult population who smoke1.
We aim to:
Building A Better Tomorrow™ is at the core of our Group strategy, and we aim to generate an increasingly greater proportion of our revenues from products other than cigarettes, thereby reducing the health impact of our business.
We believe there are three key enablers to make this a reality: enabling consumer choice, substantiating the reduced-risk profile of New Category products through world-class science and responsible regulation.
There is broad agreement among policymakers and the public health community on the need for, and importance of, developing an appropriate science base to inform policies and educate consumers about potentially reduced-risk products. The science associated with tobacco harm reduction plays an important role within the industry in terms of building consumer trust in potentially reduced-risk products. The purpose of world-class science is to establish whether products are safer, or less risky, compared with cigarette smoking.
We follow strict best practice standards for all our scientific research. These include standards set by the OECD and the Consolidated Standards of Reporting Trials (CONSORT) Group. We govern our clinical studies according to the ethical principles of the Declaration of Helsinki (2008), as defined by the International Council for Harmonisation of Technical Requirements for Pharmaceuticals for Human Use and CONSORT’s Good Clinical Practice Standard.
These principles require each study to be publicly registered, recommend that its protocol is published and that a data handling plan is agreed before data is acquired. As well as following this guidance, we register each study with the International Standard Randomised Controlled Trial Number registry before they begin. We also require all collaborators or partners to openly acknowledge BAT’s role – whether it is funding or expertise – when discussing the work they’ve done with or for us.