Our brands

BAT South Africa’s diversified portfolio reflects our commitment to meeting the evolving and varied needs of today’s adult consumer.

Our portfolio comprises a range of scientifically tested, reduced risk vapour products under our brand Vuse and modern oral products under our brand VELO as well as six cigarette brands namely Dunhill, Peter Stuyvesant, Rothmans, Pall Mall, Benson & Hedges and Kent which are primarily manufactured locally in our Heidelberg factory.

Adult nicotine consumers drive everything we do at BAT South Africa, and we invest effort and care in understanding their preferences. We believe that adult consumers should make informed choices about their brand and product preferences. As such, our business is committed to reducing the health impact of our products by providing adult nicotine consumers with a wide range of enjoyable and potentially less risky vapour and modern oral alternatives while continuing to meet the preferences of adult smokers with leading cigarette brands and superior products. Through these continuous efforts, we aim to meet the evolving and varied needs of today’s consumers who seek sensorial enjoyment for different moods and moments.

Importantly, we never aim our marketing at anyone younger than 18 years. Similarly, we will never persuade adults to begin or continue smoking but do believe that consumers are entitled to relevant information about our combustible and non-combustible products.

Our marketing practices are compliant with local legislation and regulations in South Africa and are also aligned with the BAT Group’s International Marketing Principles . These Principles have set a benchmark for the whole industry.

Key brands in South Africa


Vuse is one of the world’s leading vapour brands and the first carbon neutral vape brand globally*. Vuse provides a wide range of options to meet vapers’ varied preferences, and is available in more than 27 countries, including South Africa


VELO is a global brand available in more than 14 countries that has now landed in South Africa. VELO is a nicotine pouch made from high quality ingredients. This is the next generation in nicotine usage, offering a new unique and convenient way to enjoy nicotine, anytime, anywhere. VELO does not contain tobacco^.


Launched in 1907, Dunhill cigarettes are sold in 120 countries around the world. The Dunhill brand offers established, premium brand cigarettes and a diverse range of cigarettes, from premium to super premium.

Peter Stuyvesant

First launched in South Africa in 1954 and then internationally in 1957, Peter Stuyvesant is sold in about 30 countries around the world.

Pall Mall

Pall Mall is our leading global value-for-money brand, positioned to exceed consumer expectations. Introduced in 1899, it now sells in more than 60 countries, including South Africa.


Rothmans was established in 1890 with the intention of becoming the largest value-for-money brand in BAT’s global portfolio. It is now available in more than 60 countries, including South Africa.

Other brands available in South Africa

In addition to the above brands, BAT South Africa also markets the following brands in South Africa:

  • Benson and Hedges
  • Kent

*Carbon neutral device and consumables throughout their lifecycle, including lifetime charging (where applicable) for Vuse Go, [Vuse Go Max], Vuse ePod, ePen, eTank mini, Alto based on internal sales forecast for 12 months starting from April 2022, via emissions reduction and offsetting. Find out more at www.vuse.com .

^ This product is not risk-free and contains nicotine, an addictive substance.