Our new corporate logo

Our new corporate logo was unveiled by our Chief Executive Jack Bowles during a Capital Markets webcast in March 2020.

BATSA Logo The logo, along with a new brand identity, reflects changes in the world around us and our business.

For decades, our previous leaf logo has served the company well as a strong symbol of a world-leading tobacco company.

Today, however, our purpose has evolved as we aim to reduce the health impact of our business through offering a greater choice of enjoyable and less risky products for our consumers.

Our dynamic new logo reflects our company today and our journey ahead: a unification of our international and American businesses as well as the representation of our multi-category portfolio.

The logo and brand identity, which feature on this website, will be rolled out across our global company in the coming months.

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