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Youth smoking prevention

The issue of youth smoking – and our role in preventing it – continues to be raised by stakeholders as a priority issue. BAT South Africa has taken a leading role in helping to prevent youth smoking through a number educational initiatives targeted at both consumers and retailers.

We firmly believe that smoking is an adult choice and that children should not smoke. We supported Government’s decision to raise the smoking age to 18 and we continue to endorse practical and common sense measures that will see a reduction in youth smoking.

As a tobacco company, we believe we can best assist by applying our resources to help educate retailers on the penalties for selling cigarettes to the under-aged. As such, we work tirelessly with our retail partners to ensure that cigarettes are not being sold to minors.