Alejandro Riomayor was appointed Acting General Manager of British American Tobacco’s Southern Africa Markets in October 2016.
He started his career at British American Tobacco in Argentina as a Management Trainee in 1995, and later moved into different roles in Trade Marketing and Finance in Argentina. Alejandro has served as Country Manager or General Manager in numerous countries, including Paraguay, Uruguay, Peru, Ecuador and Argentina.
Prior to joining the Southern African Area team, Alejandro worked in Western Europe as General Manager for Iberia (Spain & CAP&G markets).
Alejandro has a proven track record of achievements in the BAT Group, including several successful business growth cases on the back of portfolio transformations, best-in-class trade marketing capabilities, sustainable UOP growth, and energised organisations.