Our actions - and those of British American Tobacco Group companies worldwide - are guided by a set of key principles and standards.
Statement of Business Principles
The Statement of Business Principles forms the basis on which we run our business in terms of responsibility. It consists of three Business Principles: Mutual Benefit, Responsible Product Stewardship and Good Corporate Conduct, and 18 Core Beliefs.
- Statement of Business Principles (270 kb)
Standards of Business Conduct
The Standards of Business Conduct are an integral part of the Group’s governance and, together with the Business Principles, underpin our commitment to high standards of corporate responsibility.
- Standards of Business Conduct 2011 (764 kb)
International Marketing Standards
The International Marketing Standards (IMS) set down detailed guidance on all aspects of tobacco marketing, from print, billboards and electronic media to promotional events, packaging and sponsorship.
- International Marketing Standards (96 kb)
The Employment Principles we adhere to build on our commitment to good employment practices and workplace related human rights.
- Employment Principles (31 kb)
Philosophy for Supplier Partnerships
The Philosophy for Supplier Partnerships is a Group statement on supply chain management which builds on the Business Principles and governs our supply chain practices.
- Philosophy for Supplier Partnerships (90 kb)
Environment, health and safety
We aim to apply the best international standards of practice relating to the health and safety of employees at work and non-company personnel on company premises and the conservation of the physical environment, and to give a high priority to these activities. See Environment, health and safety
You can learn more about British American Tobacco's policies on Corporate Governance and standards of corporate behaviour on the Group's website .
For more information on principles and standards, visit the Group website .