bat south africa - Our Strategy
Our global Strategy is designed to deliver our vision and build shareholder value. It is based on growth, funded by productivity and delivered by a winning organisation that acts responsibly at all times.
On this page, we summarise the key elements of our strategy. 
Our global Strategy is designed to deliver our vision and build shareholder value. It is based on growth, funded by productivity and delivered by a winning organisation that acts responsibly at all times.
On this page, we summarise the key elements of our strategy.
| Our Vision | To achieve leadership of the gloabl tobacco industry. |
| Growth | Our strategy for growth aims to increase our market share, with a focus on our Global Drive Brands. |
| Productivity | Our commitment to productivity provides the resource we need to invest in our brands and grow share in our key markets, helping us increase profit. |
| Winning Organisation | Being a winning organisation ensures that we attract, develop and retain the people we need to deliver growth. |
| Responsibility | Our companies and people act responsibly at all times and we seek to reduce the harm caused by our products. |